Rick Newman's book 'Rebounders: How Winners Pivot from Setback to Success' highlights the common trait of failure among successful people. Newman identifies nine key attributes of a 'rebounder', including accepting failure, having a bias towards action, and being comfortable with discomfort. He emphasizes that setbacks should be viewed as part of a process, not defeat, and that failure can make someone stronger and better able to deal with adversity. Success requires drive, passion, and the ability to learn from mistakes.